Case Study
PG Mutual:
Helping members save money
.png)
About PG Mutual
PG Mutual is a not-for-profit, member-focused income protection provider with a proud history of supporting professionals since 1928.
Their mission is simple: to offer affordable, flexible income protection plans that give members peace of mind if they’re unable to work due to illness or injury.
With a strong ethical foundation and a commitment to member wellbeing, PG Mutual helps professionals protect what matters most — their income, their health, and their future.
Members
5,000-10,000
Industry
Non-Profit
Location
United Kingdom
The drive to deepen member value
PG Mutual, is committed to delivering value beyond its core products. Like many membership organisations, they recognised the need to deepen their connection with members and enhance their overall value proposition.
To do this, they sought to deliver more day-to-day benefits that aligned with their mission: helping members save money and improve their wellbeing.
That’s when PG Mutual partnered with Parliament Hill to launch a tailored member benefits programme.
Building beyond the core offering
1. Launching the PG Mutual Benefits Programme
PG Mutual has worked closely with Parliament Hill to ensure that the PG Mutual Benefits programme complements their core offering. By tapping into the collective buying power of Parliament Hill’s 7 million members, PG Mutual gained access to top-tier offers from leading brands.
The programme aligns closely with PG Mutual’s mission: to build genuine, supportive relationships with members and provide them with real, everyday value. The scheme offers members the opportunity to save on the things that matter the most such as:
Everyday purchases (groceries and fitness)
Expensive necessities (motoring and white goods)
Free legal and financial advice
2. Driving Engagement Through Communication
To maintain strong engagement, PG Mutual sends out a monthly email promoting the scheme and spotlighting new and relevant offers. These friendly, value-focused communications serve as consistent and helpful touchpoints with members.
They also use Parliament Hill’s Savings Calculator — an interactive tool that helps members estimate how much they can save annually based on their lifestyle and spending habits. This not only boosts engagement but demonstrates the tangible financial value of membership.
Outcome
PG Mutual’s commitment to investing in member value has paid off. Since launching PG Mutual Benefits and other member-focused initiatives, the organisation has seen:
-
40% growth over the past six years
-
Increased member satisfaction and engagement
-
Stronger connections through ongoing communication
By continuing to evolve and promote their member benefits, PG Mutual has reinforced its position as a member-first organisation, delivering value that goes beyond income protection.