Christina Loukissa

Christina Loukissa is the Growth Marketing Lead at Parliament Hill, where she helps membership organisations grow, retain, and energise their communities through targeted perks and benefits strategies. Her work focuses on using digital communications to drive measurable engagement, especially among younger members who expect more from the organisations they belong to.

With over 20 years of marketing experience, Christina blends deep strategic expertise with a strong passion for digital innovation. She began her career in the corporate world at Procter & Gamble, where she spent seven years refining her brand marketing skills. After moving to London, she transitioned into the fast-paced startup environment, taking on growth-focused roles at companies like Loyalty Bay, a digital loyalty platform, and Perkbox, a leading UK employee benefits provider.

Throughout this journey, Christina has seen first-hand how essential digital transformation is for organisations that want to remain relevant and connect with younger audiences. Armed with a master’s degree in Digital Marketing, she specialises in helping traditional membership bodies evolve their communications and embrace modern engagement strategies.