Ebook
Bridging the Gap: How Credit Unions Can Win the Next Generation of Members
UK credit unions face a turning point. Younger members want digital and purpose-driven services, while long-standing members value trust and community.
This white paper shows how credit unions can modernise and grow by engaging Gen Z and Millennials.
Why engagement drops...
and how we fix it
1
Lack of value perception
We deliver visible savings and perks members appreciate.
2
Low platform adoption
Intuitive, branded portal and mobile app that members love to use.
3
Poor personalisation
Targeted campaigns and content, powered by data.
What's included
Insights into the generational shift reshaping financial services and what it means for credit unions
Data-driven analysis on mobile banking, digital adoption, and youth engagement
Practical strategies for combining digital convenience with emotional connection
A blueprint for building a benefit-led engagement programme that attracts and retains members
