Sports clubs across the UK are facing a growing challenge. Members still value community, competition, and belonging. But rising costs and busy schedules mean people are becoming more selective about where they invest their time and membership fees.

Key points: Members now expect their membership to support their everyday routines, not just facility access. Delivering value beyond the facility strengthens engagement when members cannot visit physically. Sports club lifestyle benefits, such as travel savings and wellbeing perks, build daily relevance. Personalising these benefits helps clubs support diverse interests without operational strain. Sports clubs have always been about community, connection and shared experienc

Key points Partner discount schemes can enhance member value for sports clubs without significant financial investment. Relevant and well-curated discounts help improve member retention and acquisition by aligning with members' lifestyles and needs. Visibility and ease of access to discounts are crucial for maximizing their usage and perceived value among members. In today’s competitive landscape, many sports clubs are wondering how to add more value for their members without

We’ve worked with CSSC for a year half now, offering the extremely successful My Savings+ member benefits platform to their members. CSSC Conference: Sports & Leisure promotes fulfilling lifestyles Sports & Leisure provides sport and leisure opportunities to over 120,000 members! They positively promote individual health and well-being and help make that goal a reality for their many members. CSSC organise a huge range of events for all abilities at local, regional, national