Key points Credit unions can modernize their membership models by simplifying onboarding, showing immediate value, creating ongoing touchpoints, and respecting long-time members. By offering relevant benefits and maintaining trust, credit unions can effectively engage with Gen Z and younger Millennials. At first glance, Netflix and credit unions may seem worlds apart. One offers on-demand entertainment. The other delivers ethical financial services. But they share something c

Key points Credit unions in the UK are struggling to engage younger generations, particularly Gen Z and younger Millennials, who prioritize digital convenience and values alignment. Key barriers to youth engagement include low visibility online, outdated onboarding processes, and generic communications that do not resonate with younger members. Practical steps for credit unions to attract younger members include modernizing the member journey, tailoring communications to thei