Key points Wellness discounts enhance member wellbeing and provide measurable returns on investment for organizations. These perks address the growing demand for health support, improving member satisfaction and retention. Effective wellness initiatives can lead to reduced healthcare costs and absenteeism, fostering a positive organizational culture. Wellness discounts and health-related perks have become essential tools that deliver measurable value to both members and the o

Key points Effective member communication through email and push notifications enhances engagement and ensures members value their participation. Personalization and timing are crucial for successful email and push notification strategies, making communications feel exclusive and relevant. Offers and exclusive discounts are only truly valuable if your members know about them and feel genuinely excited to engage. Too often, well-crafted benefits go unnoticed, lost in the digit

Key points A member-only discount programme can enhance the value of memberships for small associations, helping to attract and retain members. The programme should be relevant, simple, and require minimal administrative work, allowing members to easily access and benefit from discounts. Creating a member-only discount programme can completely change how small associations connect with their members.  Whether you are a professional body, educational group, nonprofit, or union

Key points Understanding member needs and partnering with trusted providers are crucial steps in creating valuable discount offerings. A well-designed, branded platform and effective marketing strategies are essential for the success of a member discount programme. Delivering real value is what a membership organisation is about.  After all, that is how you get members. Setting up a member discount programme is one of the most effective ways to do so. At Parliament Hill, we h

Key points Credit unions can modernize their membership models by simplifying onboarding, showing immediate value, creating ongoing touchpoints, and respecting long-time members. By offering relevant benefits and maintaining trust, credit unions can effectively engage with Gen Z and younger Millennials. At first glance, Netflix and credit unions may seem worlds apart. One offers on-demand entertainment. The other delivers ethical financial services. But they share something c

Key points Credit unions in the UK are struggling to engage younger generations, particularly Gen Z and younger Millennials, who prioritize digital convenience and values alignment. Key barriers to youth engagement include low visibility online, outdated onboarding processes, and generic communications that do not resonate with younger members. Practical steps for credit unions to attract younger members include modernizing the member journey, tailoring communications to thei

Key points There are over 8,000 membership organisations in the UK, offering various benefits to attract and retain members. Member benefits include sustainable offers, health and wellbeing information, and discounts on shopping and experiences. Beyond discounts, benefits should foster a community through platforms like scheme sites with forums, as well as providing crucial support, such as free financial or legal advice webinars, which builds a stronger relationship and demo

This is a case study on how we supported Twins Trust with their member engagement. Discover practical strategies and insights in our...

Key points Investing in lifestyle benefits enhances member satisfaction and attracts new participants to organizations. Lifestyle benefits contribute to career development, engagement, and retention of members. Whatever your association, business network, trade union or society, we are sure that you value your members and make them the central point of all that you do. We know that you already do a lot for your members’ happiness, but, some additional perks are always welcome

Key points The article outlines three key pillars for engaging and attracting potential members: simplifying the member journey, clearly showcasing membership benefits, and increasing awareness through social media. It emphasizes the importance of a straightforward website design and effective communication of membership benefits to enhance user experience and encourage sign-ups. Utilizing social media to showcase membership benefits and connect with current events can enhanc