The Ultimate Guide to Setting Up Member Discount Programmes

Delivering real value is what a membership organisation is about. After all, that is how you get members. Setting up a member discount programme is one of the most effective ways to do so. At Parliament Hill, we have empowered over 100 UK membership organisations, representing 7 million members, to create member discount programmes that drive engagement and loyalty. With over 20 years of experience, we have already seen what works and what does not. In this guide, we will provide a step-by-step roadmap to launch a member discount programme that delights your members and strengthens your organisation. 

The Power of Member Discount Programmes

Member discount programmes turn memberships into must-have investments. By offering exclusive savings on everyday purchases, such as groceries, travel, tech, or wellness services, you provide benefits that can help offset or even cover the costs of membership fees. 

Step 1: Know Your Audience

A successful member discount programme starts with understanding. What do your members need? What do they value? You need answers. Survey your members or analyse their demographics to identify their priorities. For instance, professionals may be interested in discounts on training courses or technology, while families may be interested in childcare or vacation packages. If you are unsure where to begin, we are here to help you with this analysis, so you can tailor your programme to what matters most to your members.

Step 2: Partner with Experts for Quality Discounts

Sourcing high-quality discounts is time-consuming and complex. Partnering with a trusted provider like Parliament Hill simplifies the whole process. Our platform provides access to over 2,000 exclusive deals through partnerships with industry leaders, offering a diverse range of products and services, including cinema tickets and professional indemnity insurance. This ensures that your members receive reliable, high-value deals from trusted brands.

When selecting a partner, look for:

• Broad Appeal: A diverse range of discounts to suit all member types.

• Easy Integration: A platform that aligns with your brand and website.

• Proven Track Record: A provider with measurable success, like our work with the Royal College of General Practitioners, providing real benefits to over 50,000 members. Check our list of customers.

  
  

Step 3: Design a Branded Platform That is User-Friendly

A branded member discount programme builds trust and engagement. Members value a good experience that feels like an extension of their organisation. For example, our customizable portals at Parliament Hill can reflect your logo, colours, and mission, creating a very cohesive experience. Our mobile app enables members to access their member discount programme at any time and from anywhere. Additionally, we offer other features, such as the Discounts Finder Chrome extension, to help your members find savings during online shopping.

Focus on:

• Ease of Use: Ensure that the platform is intuitive and mobile-friendly.

• Personalisation: Let members filter deals by category, like travel or tech.

• Accessibility: Offer multiple access points, from web portals to mobile apps.

  
  

Step 4: Market Your Programme

You need clever marketing to shine. Promote your programme across all touchpoints. Try implementing it into your welcome emails, social media, and member events. Highlight real savings to grab attention. For example, share that members can offset their fees with discounts on everyday expenses, like groceries or gym memberships.

Step 5: Track Success and Refine Your Approach

Setting up a member discount programme is just the start; tracking the impact is key. Monitor key metrics, such as redemption rates, member engagement, and renewal rates, to gauge success. At Parliament Hill, we provide detailed reporting and dedicated account managers to help clients optimise their programmes. For example, we analyse which discounts drive the most engagement, allowing you to fine-tune your offerings. 

Conclusion

Setting up a member discount programme is a strategic move to boost member value and loyalty. By understanding your audience, partnering with experts, designing a branded platform, and promoting it effectively, you can create a programme that members love. With Parliament Hill’s expertise, your member discount programme will not only save members money but also strengthen your organisation’s impact.

About author

Christina Loukissa

Christina Loukissa is the Growth Marketing Lead at Parliament Hill, where she helps membership organisations grow, retain, and energise their communities through targeted perks and benefits strategies.