LIVE VIRTUAL ROUNDTABLE

Relevance or Retreat: How Credit Unions Can Win the Next Generation

Join No1 CopperPot Credit Union and Parliament Hill for an interactive roundtable exploring how credit unions can connect with Gen Z. Share ideas, learn from peers, and help shape the sector’s future.

Reserve your free place now.

Wednesday September 24th

11:00am -12:00pm BST

Parliament Hill virtual roundtable_displ

Why engagement drops...
and how we fix it

1 Lack of value perception

We deliver visible savings and perks members appreciate.

2 Low platform adoption

Intuitive, branded portal and mobile app that members love to use.

3 Poor personalisation

Targeted campaigns and content, powered by data.

About this webinar

Credit unions face a generational challenge: while only 6% of 18–34 year-olds are members today, 85% of Gen Z already use mobile banking apps.

This webinar, hosted by Parliament Hill and No1 CopperPot Credit Union, will open an honest discussion about what credit unions must do to stay relevant. We’ll explore Gen Z’s financial behaviours, their expectations around digital access, and what role community, values, and benefits can play in building loyalty.

Together, we’ll tackle the big questions:

Can credit unions modernise fast enough to compete with fintechs?
What kinds of benefits and digital experiences resonate most with younger members?
How should credit unions reframe their brand and messaging for the next generation?

Join us to explore how the sector can adapt, compete, and thrive with the next generation.

Proven Impact on Member Engagement

Key Takeaways

Gen Z insights

Understand how younger members’ financial behaviours and expectations differ from older generations.

Digital advantage

Learn how benefits platforms and modern user experience can help credit unions compete with fintechs.

Future-proof strategies

Explore messaging, partnerships, and value propositions that make credit unions relevant for the next generation.

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Meet the speakers

Josie Shohet

Lead Business Development Officer at No1 CopperPot Credit Union

Josie is currently the Lead Business Development Officer at No1 CopperPot Credit Union. She previously served as Project Delivery Manager for The SoundPound Group, supporting and delivering projects for Greater Manchester credit unions, and was Member Relationship Executive at the Association of British Credit Unions. She completed the Credit Union Futures programme in 2024 and has been a Board member of South Manchester Credit Union since February 2024, following her co-option in November 2023.

Emily Callaghan

Marketing Officer at No1 CopperPot Credit Union

Emily has worked at No1 CopperPot Credit Union for over six years, gaining experience across marketing, business development, and lending. She completed the Credit Union Development Education Europe (DEEU) programme in 2022.

Deborah Knight

Customer Engagement & Growth Consultant at Parliament Hill

Deborah Knight is a senior leader with extensive experience in digital transformation, benefits, and member experience. She has held senior roles across membership organisations and service providers, advising on strategy, technology, and engagement. At Parliament Hill, Deborah has been instrumental in shaping our customer success function and brings a wealth of expertise in designing benefit-led experiences that strengthen loyalty and improve digital journeys.

Katie Alvarez

Head of Customer Success at Parliament Hill

Katie is Head of Customer Success at Parliament Hill, where she leads initiatives to support credit union clients and their members. With a background in business development, marketing, and communications, she brings deep expertise in building customer relationships and driving engagement. Katie will be moderating our upcoming roundtable on the future of credit unions.

About Parliament Hill

Parliament Hill partners with over 100 membership organisations to help them deliver greater value through meaningful, tailored perks and benefits.

Our mission is to support membership bodies in boosting engagement, enhancing retention, and staying relevant in a changing world.

With deep sector expertise and a fully managed platform, we make it easy to offer benefits your members will truly value.