How to promote your member benefits effectively on social media

Social media is a powerful engine for spreading the word about your services, and the same holds true when it comes to promoting member benefits. Whether you represent a UK association, professional body, or membership organisation, effective use of platforms like Facebook, Instagram, LinkedIn, and X (Twitter) can amplify your message beyond your current audience and directly into the feeds of those who matter most. This is why every member benefits platform needs a robust, intentional social media strategy.

Why social media matters for membership marketing

People today live much of their lives online, and for many, that’s primarily through social platforms. Some users log in specifically for updates and interactions within their favourite communities and groups, making these channels essential for member engagement. Social media enables connection with potential new members who might never have encountered your organisation through traditional marketing. Learn how leveraging credit union rewards programmes can boost engagement.

One of the biggest strengths of social media lies in its targeting capabilities. You can fine-tune campaigns to reach specific demographics: age groups, locations, interests, even profession or education level. This ability lets you design promotions that genuinely resonate with each audience segment, making your marketing efforts more efficient and meaningful.

Reaching new and existing members

Social media’s reach isn’t just about attracting new faces. It's a direct line to your existing members as well. An active, engaging fanpage or group lets you deliver timely updates, spotlight the latest perks, and showcase real stories from your member community. Sharing testimonials, case studies, or success stories turns abstract benefits into tangible experiences, and every satisfied member becomes a potential ambassador for your association.

Algorithms favour content that sparks conversation and shares. By encouraging comments or sharing posts, you boost organic reach, and every like, comment, or share introduces your offer to someone new. Scheduled posts and visually striking graphics help ensure your campaign has staying power, keeping member benefits top-of-mind.

Social media tips for associations

To get the most from your digital presence, consider the following best practices:

• Tell member-centric stories: Showcase real people enjoying your benefits. Use interviews, short videos, or quotes to make your offer relatable and authentic.

• Highlight the exclusive: Remind your followers that what you’re offering is unique to members; this sense of exclusivity can prompt action.

• Run targeted campaigns: Use platform-specific advertising tools to promote new perks, seasonal offers, or major partnerships directly to your ideal audience.

• Create shareable content: Design infographics, short explainers, or animations that members will want to share with their own networks, expanding your reach organically.

• Monitor and adapt: Regularly review campaign analytics to see what resonates. Tweak your approach as you learn more about member interests and engagement patterns.

Building long-term engagement

Consistency is key to social media success. Posting once or twice and then forgetting about it won’t build momentum or trust. Instead, create a schedule, daily, weekly, or monthly, and stick with it. Respond promptly to comments and questions, showing your audience you’re listening and active.

Incorporate calls to action in your posts, such as “Tag a friend who’d love this” or “Click to claim your member discount.” Tie your social campaigns into broader marketing efforts, so your benefits are spotlighted across all channels, from email to your website and beyond. For building an integrated member journey, see the step-by-step member-only online portal.

Ultimately, when your social media presence is both vibrant and member-focused, you not only promote your benefits, but you showcase an engaged, thriving community that others are eager to join. It all creates an advantage that you can’t afford to miss.

About author

Christina Loukissa

Christina Loukissa is the Growth Marketing Lead at Parliament Hill, where she helps membership organisations grow, retain, and energise their communities through targeted perks and benefits strategies.