Key points Effective targeting capabilities on social media allow for tailored marketing campaigns that resonate with specific demographics. Consistency and member-centric content are crucial for building long-term engagement and a vibrant online community. Social media is a powerful engine for spreading the word about your services, and the same holds true when it comes to promoting member benefits. Whether you represent a UK association, professional body, or membership org

Key points Choosing the right member benefits platform is crucial for enhancing engagement and retention in unions, professional bodies, and non-profits. Parliament Hill is recognized as the UK's market leader, offering customized, ethical, and scalable membership solutions with a focus on strategic partnership. The platform provides a range of exclusive perks and dedicated support, making it a top choice for organizations looking to deepen member connections. Choosing the ri

Key points Member-only online portals enhance member engagement and retention by providing exclusive benefits tailored to members' needs. Parliament Hill offers custom-branded portals and a step-by-step guide to help organizations create effective membership platforms. The importance of strategic support and ethical offers is emphasized to deliver maximum value to members. In today's fast-paced world, organisations are realising the value of member engagement through clever s

Key points Integrating your benefits platform with your CRM creates a single source of truth, improving member experience and reducing administrative burdens. Successful integration requires careful planning, understanding of data management, and adherence to security protocols. The integration process can enhance member engagement and provide valuable insights into member interactions with benefits. Making your members feel truly valued is a challenge every organisation face

Key points Setting up a member benefits platform involves costs beyond just the platform itself, including time spent on management and administration. The value of a benefits platform lies in offering meaningful benefits that engage members, leading to higher retention and satisfaction. Choosing the right provider is crucial for maintaining a manageable platform that meets members' needs and enhances overall membership value. Setting up a member benefits platform is about sh

Key points Partner discount schemes can enhance member value for sports clubs without significant financial investment. Relevant and well-curated discounts help improve member retention and acquisition by aligning with members' lifestyles and needs. Visibility and ease of access to discounts are crucial for maximizing their usage and perceived value among members. In today’s competitive landscape, many sports clubs are wondering how to add more value for their members without

International Women’s Day is a day to commemorate the successes of women throughout history, as well as pinpointing the ongoing fight for...

There is always far too much analysis after a budget speech and, to save you time, it might be useful to pick out specifically what it...

Dr Mark Pegg explores the key implications of Rachel Reeves’ budget from the perspective of members and membership organisations . Should...